For those who missed 2006 Super Bowl commerial, you can now find them on AOL website. Gillette Fusion also has a 60-second spot in 2nd quarter.
Sorry to say so (my dear ex-colleagues ....) but I found it's among one of the least enjoyable commercial of all. It looks to me is just "another typical Gillette commercial" - boring and nothing creative or new to me at all...... I mean, if you've got $5 million US dollars for buying a spot in Super Bowl, in hoping to reach some estimated 90 million viewer or more, you'd better make sure your materials are appealing. Well, maybe I am NOT a man but I really don't like it.
As for the PR placement in "Late Show" -- Letterman Shaves Roethlisberger's (the Champion Quarterback) Beard on "Late Show" geez... I don't even recognize what the brand is.....
留言列表
